Penny Start on WhatsApp
Your AI parenting admin assistant

Penny shares the mental load of parenting—
so it's not all on you.

Forward her your school emails, the family admin, or a quick voice note on the go, and get back a clear, simple plan for your day.

Start on WhatsApp Free for the first 30 days. No app to download.
All data stored in the EU · ISO 27001 certified
Penny
online
today
Good morning, Hannah
Tuesday · 14 May
  • 📚
    Return Mia's reading book today
    Year 3 · was due Monday
  • 📋
    PE kit — outdoor, Tuesdays
    Trainers, navy shorts, white tee
  • 🩺
    Dentist for Mia, 5:00pm
    You moved this from 4:45 yesterday
  • 🍽
    Lunch: mac & cheese, peas, apple crumble
    From the school menu PDF
7:02 ✓✓

How Penny works

01

Share your schedule

Send a quick message or voice note with anything coming up. "Dentist Friday at 4:45." Penny figures out the rest.

02

Forward what matters

School emails, newsletters, trip slips. Penny pulls out the dates, deadlines, and what you actually need to do.

03

Start the day with a plan

Each morning, get a clear, simple briefing and to-do list. What's on, what's needed, what's for lunch—handled.

A morning with Penny

All the moving parts, made simple.

School emails, lunch menus, weather, last-minute notes—Penny pulls it all together before your day even starts.

One message. A clear plan for the day.

No dashboard. No login. Just WhatsApp.

This week
Hartley family
H T Hannah & Tom
  • ✓
    Sign Mia's trip slip
    TTom · Mon
  • ✓
    Pack swim kit for Sam
    HHannah · Mon evening
  • Pay £6 for cake sale
    By Friday · either of you
  • Reply to Mrs Patel re: parents' evening
    By Wed · Penny will nudge
2 done · 2 to go updated 2 min ago
Two parents, one list

Share the list, not just the load.

Link Penny to your partner and you both see the same family to-dos. Add something by message, voice note, or forwarded email. Tick it off and the other one sees who picked it up.

No more "did you book the dentist?" texts. No more both of you chasing the same form.

One list. Both of you. Quietly in sync.

When your partner ticks something off, you know.

Penny keeps both of your threads in sync. No status meetings. No double-booked errands.

01 On Tom's phone
02 On Hannah's phone, a moment later
The parenting admin never stops

Beat admin overwhelm, one message at a time.

Permission slips, kit lists, club sign-ups, dentist appointments, the endless class WhatsApp groups. Family admin is a second job, and it usually lands on one person.

Penny is the AI parenting admin assistant that takes it off your plate. Forward her the chaos and she turns it into a clear plan, so managing your family admin stops feeling like a job you never clock off from.

Privacy first by design

We only collect the information Penny needs to be useful. The data we do collect, we secure to the highest levels.

Penny is handling your family's most personal admin. We've built her so she has to ask for as little as possible — and forgets the rest on request.

  • No data sold, ever. Not aggregated, not anonymised, not "shared with partners".
  • Forgets on demand. Type "forget X" and she does. Type "delete everything" and we mean it.
  • Real humans, real address. A registered company in London. We answer emails.
In safe hands

Your data is stored securely in the EU. We collect only what's needed to run your daily briefing — nothing more. We never sell your data, and you can ask us to delete everything at any time.

Penny is built on infrastructure that is SOC 2 Type 2 compliant, ISO 27001 certified, and HIPAA compliant — the same security standards used by enterprise businesses handling sensitive data worldwide.

In plain English: your family's information is in safe hands.

  • SOC 2 Type 2 compliant
  • ISO 27001 Certified
  • HIPAA Compliant
The short version

What is Penny?

Penny is an AI parenting admin assistant that lives in WhatsApp. She helps you manage the family admin: forward her a school email, a schedule, or a quick voice note, and she sends back a clear plan for your day with the reminders, deadlines, kit lists, and lunch menu, all in one place.

No app to download. No account to create. No new place to check. Penny lives in the app your family already uses every day.

What it is
An AI parenting admin assistant
Where it lives
WhatsApp, with no app to install
Who it's for
Parents juggling school admin
What it costs
Free for the first month, then £4.99 a month per family
Works with
Any school, with nothing to set up on their end
Both parents
One shared family to-do list, always in sync
Your data
Stored in the EU, never sold, deleted on request
Honest questions

A few things parents ask.

What is Penny?
Penny is an AI parenting admin assistant that lives in WhatsApp. She helps you manage family admin: forward her school emails, schedules, or a quick voice note, and she sends back a clear daily briefing with the reminders, deadlines, kit lists, and lunch menu you need for the day. There's no app to download and no account to create.
How does Penny work?
You message Penny like any other WhatsApp contact. Send a note or voice message about anything coming up, or forward a school email or newsletter. Penny pulls out the dates, deadlines, and what you need to do, then sends a simple plan each morning.
Is Penny an AI parenting assistant?
Yes. Penny is an AI parenting admin assistant that runs inside WhatsApp. She reads what you forward her, keeps track of what's coming up, and sends a clear daily plan, so the parenting admin doesn't all live in your head.
Can Penny help me manage family admin?
That's what she's for. Penny helps you manage family admin end to end: school emails, deadlines, kit lists, appointments, and a shared to-do list for both parents. You forward the mess, she keeps it organised.
How do I beat admin overwhelm as a parent?
Get it out of your head and into one place. Penny takes the reminders, deadlines, and to-dos off your plate and hands them back as a simple daily plan, so family admin stops piling up and stops feeling overwhelming.
Do I need to download an app?
No. Penny is a contact in your WhatsApp. You message her like you'd message anyone else. There's no app, no account, no password.
What does Penny cost?
The first month is free. After that it's £4.99 a month per family, with both parents included. Cancel any time by typing 'cancel' to Penny.
Which schools does Penny work with?
Penny works with any school. There's nothing to set up on the school's side and no integration needed. You simply forward the emails, newsletters, and menus your school already sends you, and Penny does the rest.
Can both parents use Penny?
Yes. Link Penny to your partner and you both see the same family to-do list. Add things by message, voice note, or forwarded email, and when one of you ticks something off, the other sees who picked it up.
Is Penny safe for my children's details?

Yes. Penny is built on infrastructure that meets the highest security standards — including SOC 2 Type 2, ISO 27001, and HIPAA compliance. These are the same certifications required by hospitals, banks, and enterprise businesses handling sensitive data.

Your data is stored securely in the EU, we collect only what Penny needs to do her job, and you can ask us to delete everything at any time. Data is never sold.

What if Penny gets something wrong?
Tell her. "Actually it's 5pm" or "undo" works. She fixes it without fuss and remembers the correction.